“Resurrection” to me spoke of new world. A new of living, working, feeling & acting. And so we took a new perspective to a campaign. The story evolved in a chapter independent of the past, and the future. The journey of the Matsya princess became a phase of life, told as a play, in acts & in symbology. In a chaotic world as we went into hiding, the humble courage of the Princess was rediscovered, and this time she couldn’t do it alone. As an entourage gathered to bring her back to life, to prepare & pamper her delicacy & to create an enigma of silence.

The collection was a minimalist affair with ari in resham, our classical thread & dori Parsi with fine Zardozi done with hand. Silk Organza, Handloom Chanderi , kachi tissue & Chandan weavings from Banaras brought the collection to life. Muted hues, silent overtones & a contemporary curation was what was presented.