Bridal Spotlight: Matsya in HELLO! India’s Digital Feature

New-age bridal masterpieces that derive inspiration from old-world royalty are more than just a fleeting fad; they’re here to stay. Even celebrity brides like Athiya Shetty, Alia Bhatt, etc. aren’t immune to the quintessential old-world charm – and their bridal attires were proof of the same. 

As more and more brides gravitate towards time-honoured crafts and classics for the most special day of their lives, Matsya’s Heritage Pret 2023 line aims to cater to their evolved tastes. Featured in HELLO! India’s digital edit that takes a close look at what brides in 2023 are loving, it outlines pieces showcasing the perfect melange of the old and the new. 

Classic colours rooted in tradition yet suited for the women of today take centre stage, along with reimagined silhouettes flaunting globally coveted details. Drawing from Art Deco minimalism, the collection is replete with traditional craftsmanship that has stood the test of time. 

Five ensembles took the spotlight in HELLO! India’s article, owing to their versatility and modern elegance. The Ivory Saree, with exquisite zari and gota patti, can be worn beyond the wedding revelries and is a true epitome of grace. The Ivory Set, which reflects designer Utkarsh Ahuja’s stellar global vision, remains a highly sought-after piece among brides in India and overseas. Understatedly luxurious, it is made from chanderi and bamber silk, both known for their effortlessly regal look. For brides looking to follow in the footsteps of their favourite Bollywood celebrities but with an individual take, the Ivory Lehenga Set is worth rooting for. In contrast to the ivories, the Mustard Lehenga Set features zari and gota patti on a warm and vibrant canvas. Lastly, the Rose Pink Sharara Set boasts a spectacular palette complemented by stunning traditional embroidery and a playful spirit. 

Read more about how you can style these on HELLO! India, and shop the collection online on Matsya or at the flagship store in Delhi. 

November 02, 2023 — Codeaxia Digital Solutions