Matsya x The New Indian Express: Delving Into Heritage Prêt 2023

Few labels are able to effectively tap into the preferences of today’s young fashion enthusiasts. 

Shedding new light on age-old classics, Matsya’s latest ready-to-wear collection labeled Heritage Prêt 2023 has been in the news for its modern take on cultural dressing. A symphony of subtle classic embroideries, the Men’s and Womenswear pieces celebrate culture, craft, and contemporary sensibilities. Recently featured in The New Indian Express–a popular news media publisher–as a part of their column ‘Indulge’, the line is highly coveted for the festive season and showcases key pieces for the fashion-savvy men and women of today. 

Matsya has been championing heritage dressing with a fresh take, redefining the current fashion landscape in India. Heritage Prêt 2023 is a testament to the label’s commitment towards creating remarkable ethnic wear with a modern spirit. The New Indian Express describes the collection as “modern royalty” in its detailed piece which includes crucial takeaways from Matsya’s founder, Utkarsh Ahuja. In talking about the making of the ensembles, he says, “The embroideries used in the edit mostly show our signature tarnished silver gota with parts of resham ari and kachi dori. What’s special is that the color of gota is unique. It is hand-dyed to achieve that perfect silver hue. All in all, the elements resonate with an old-world charm, seamlessly woven into a modern, evolved, and undeniably powerful narrative.”

Even though meticulous embroidery is a crucial part of Heritage Prêt 2023, the collection is easy-to-wear as well as lightweight, owing to its usage of premium fabrics. The silhouettes, made to fit like a dream, derive inspiration from time-honored closet masterpieces. 

With a promise of outfits that remind one of royalty, Heritage Prêt 2023 is highly investment-worthy. It aligns with the dynamic fashion choices of its discerning clientele and the core brand ethos. 

Discover the collection online or at our flagship store in Delhi.

November 02, 2023 — Codeaxia Digital Solutions